Motivity Screenshots

Features and Integration

Motivity not only allows you to edit content on your site, but also offers many rich features which help you to optimize your site and drive users where you want them to go.  Motivity is integrated with several tools which allow you to view traffic, change PPC campaigns, test the performance of different pages, find errors, optimize content and more - all from one simple portal.

Motivity is the first CMS to integrate with all the following Google optimization tools:
Motivity makes it easy to view data and make changes using  these tools, all in one place.  No more toggling between several screens to get an understanding of your site's performance. To learn more about the unique features of Motivity, view the screenshots below.

Motivity Dashboard

The Motivity Dashboard includes immediate access to Key Performance Indicators, common tasks, recent orders, SEO content warnings, recent content updates, active promotions, and important system information. Easily toggle between sites if you manage multiple websites.

Motivity Dashboard

Motivity Content List & Search Engine Optimization Status

From the Motivity Content List page you have easy access to make any changes or updates to the content, the navigation, and any other content related tasks.  Most importantly, you can get a quick glance at search engine optimization status icons for optimized (green), not optimized (red), and partially optimized (yellow).  You can hover over the status icon for your score which is scored on a rating out of 8 points. If you click on the SEO status icon you will be taken to a page that shows what you are optimizing the page for, tips on how to optimize, SEO tools, and provides a breakdown of your SEO score so you can make appropriate changes to improve your search engine optimization.

Motivity Content and SEO Status View

Integration with Google Analytics, Google Website Optimizer, Google Webmaster Tools, Google Maps and Google Adwords

Motivity is integrated with Google Analytics, Google Website Optimizer, Google Webmaster Tools, Google Maps and Google Adwords.  Motivity is the only content management system to fully integrate these tools, and we are proud to be at the forefront of this development work.  No one else has taken these feature integration capabilities this far.

With these new features, content administrators can easily log in to Motivity and gauge site traffic, view pages most visited, and check out other fundamental analytics, all in one place.  Using the Website Optimizer API, administrators can test different versions of pages to diagnose usability pain points and help users obtain the best user experience possible. You can even find out what errors are causing user frustration using Webmaster Tools, and fix those broken links and errors once and for all.

Using these tools you will be able to fully grasp and adjust your site's performance and understand what users are doing when they visit your CMS-driven website - all without leaving Motivity!

Google Analytics integration allows our CMS users to view how their site is performing - how many visitors came to the site, top performing pages, and so much more.  See the screenshot below for an example of our dashboard report.  You can change the date range and compare to the past to give you comparative insights into how your site is performing.  When you are managing your content, you can also view how each page is performing.  If you have an ecommerce site, we give you revenue reports and top product reports.



Google Webmaster Tools integration gives you feedback on search engine crawling issues and messages from webmaster tools. We also allow you to submit a sitemap and change settings such as: crawl rate, geo-location, and preferred domain.  All of this without leaving Motivity.




Google Adwords integration allows you to view your adwords campaign performance.  You can drill down into a campaign's ad group and view clicks, impressions, cost, conversion rates and more.  You can also drill down from an ad group to view keyword performance.  Again, everything is easily accessible  from within Motivity.



Google Maps integration allows content editors to easily add a google map to show their business location and control what information the user sees.  You can select multiple indicators for an end location, zoom in, zoom out, and edit the fields to display what you would like – including a logo, call to action, and more.  This API makes adding a map to your site easy.


Motivity Google Website Optimizer Module


Motivity's Google Website Optimizer Module show the list of current website optimizer tests and gives access to the experiment creation wizard that makes it simple and easy for anyone to create A/B tests or Multivariate tests using Google Website Optimizer.


Motivity Ecommerce Product List

From the Motivity Ecommerce Product List page you have access to make changes to product information as needed to improve your merchandising or any other product related information. For example, you can verify the search engine optimization status of each product with status icons, manage product reviews, copy pages, preview, see inventory status, and filter or search your products for easy product management.  Motivity even lets you manage wholesale pricing and selling through a wholesale site, if appropriate. 



Motivity Ecommerce Category Page Optimization

From the Motivity Ecommerce Category Page Edit you can optimize your category pages for search engines, add calls to action for optimized user pathways, add marketing promotions, and run A/B and Multivariate tests with the integrated Google Website Optimizer features.  Testing a category page doesn't require you to touch any code and all you have to do is make content variations for headlines, images, copy and etc.  Google Website Optimizer code is automatically inserted into the page.  As with all content in Motivity you can manage and verify the search engine optimization status of each category.  Tools are provided for scoring your SEO status and helping you to improve your content keyword placement and etc.  

Google Website Optimizer Category Page Testing


 


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