Google Website Optimizer Technology Partner
Motivity is the product of over 10 years of experience and development with the goals of improving conversion rates and site traffic.
Built by a team of developers, marketers, and strategists, Motivity will help you better understand your customers and optimize your site for increased conversions and sales.
Companies currently using Motivity's marketing and testing tools are seeing greatly improved conversion rates through testing with the integrated Google Website Optimizer module. With additional tools that bring additional understanding of visitors behavior (both qualitatively and quantitatively) companies are building a culture of continuous optimization.
How does Motivity help improve my site's results?
Marketing tools abound to help marketers better understand their customers' behavior. Most companies however have difficulty implementing these tools because it is either impossible with their current platform or they have to wait for the IT or web development team for implementation. Motivity is built to take advantage of these marketing tools and marketing teams can implement them with no technological expertise needed.
These tools and Motivity's built in tools give marketers the understanding they need to make critical changes. These changes can be tested and measured with Motivity's Google Website Optimizer module.
Lead Generation Case Study
AudioEditions.com, a catalog and online retailer, used Motivity to generate an 67% increase in conversions on their catalog request page. Using the marketing and analytics tools integrated with Motivity they noticed an unacceptably low conversion rate on the critical form page for requesting a catalog.
Using Motivity they were able to quickly set up different versions of the catalog request page and run a Google Website Optimizer experiment. The results of the experiment showed that the new request page created a significant increase in completed forms. Each catalog request represents a measurable value to AudioEditions.com that lead directly to an increase in sales.
Revenue Generation Case Study
How website testing increased sales in the face of the global travel recession
Nature Air used website usability testing and improved search engine optimization to reverse decreasing web sales. The global recession has taken a serious toll on the travel industry. Costa Rica Airline, Nature Air, was feeling the harsh reality of the recession.
However, their online revenues are now up over 70% over their record sales in 2008. One of the key tools used to help make this turnaround was Google Website Optimizer. Below is an example of a website optimizer test that helped increase the conversion rate of their 17 destination landing pages from 3% to 19%. Read more »