Website Optimization Platform Features

Motivity Marketing, Ecommerce and CMS Feature List

Highly Customizable, Marketing Centric, & User Friendly Web Site Management

  • Feature-rich with options for cross-selling, one page checkout, URL aliasing, promotions and more
  • Limitless customization possibilities that allow you to provide the optimum user experience
  • XHTML/CSS interfaces which follow industry best practices to provide sites that are more search engine friendly, print friendly, more accessible, faster to render/download, and cleanly separate the design from the content
  • Built on an Enterprise Level architecture for scalability, performance, and integration with other business systems
  • User Friendly web site management tools to maintain products for sale and related content

Overall

  • Easy-to-Use Administration Tools
  • Web accessible administration interface. Nothing to install on your computer.
  • Enterprise Level Technology: ASP.NET 2.0, AJAX, MS SQL Server
  • Unlimited products for ecommerce

Features for Sales, Marketing, & Customer Support

Google Website Optimizer

  • Allows you to test various pages and content to see which are most effective to your audience
  • Integrated with Google Website Optimizer
  • Create A/B Tests
  • Create Multivariate Test with Auto-tagging

Google Analytics

  • Insights into Site Usage
  • Overview of Visitors and Traffic Sources
  • Summary of Ecommerce and Goals Conversions
  • Tracks Top Revenue Products and Sources

Google Webmaster Tools

  • Overview of Site Crawl Issues
  • Summary of Site visibility on Google

Google Adwords

  • Insight into ad performance and conversions
  • Track spending and clicks

Promotions Management

  • Ability to easily filter promotions by discount type, promotion name, product name and by category
  • Promotions can be global (store-wide), Specific Category Promotions or Specific Product Promotions
  • Promotion Types include: Amount Off, Percentage Based, & Shipping Discounts
  • One-time use or multiple use
  • Ability to Schedule start and end date
  • Ability to Activate/Inactivate
  • Ability to copy promotions for easy re-use
  • Create custom Follow-up emails to be sent to your customers after an order has been placed.

Checkout

  • Provide users with terms and conditions that must be manually accepted by checking a box as a condition of completing an order
  • One page checkout
  • Optional: Terms Acceptance Requirement Option

Content Management Features

Manage (add/edit/view/delete/copy/move) page content as well as easily filter by keywords and page status or sort by page title, page id, or page type

Settings

  • Page Status (Active/Inactive)
  • Page Type (Public/Private/Custom options available as upgrade)
  • Scheduled Start and End Date
  • Templates (Select from 1, 2, or 3 column page templates and then create content to be re-used throughout the content of the site within the 3 columns)
  • File Name (Create a Search Engine Friendly URL without any variable data)
  • Page Rank

Content

  • Page Name
  • Page Title
  • Subtitle
  • Show in Navigation (Yes/No)
  • Alternate Link (to open a non-content managed file within the site or on an external site which would open in a new window)
  • Page Content (managed in WYSIWYG)

SEO

  • Manage Key SEO tags including Title, Keywords, and Description
  • SEO Score – See how well your content matches with various keywords

Administrative Comments

  • Make notes about why changes were made, what changes still need to be made and etc. to be tracked along with page version in versioning history

Versioning

  • Easily track all content changes, make notes as to why changes made, retrieve past version content, or even rollback to previous versions of content.
  • Clear Version History

Manage Calls to Action

  • Control Calls To Action on a page by page basis

Create Custom 404 Pages

  • Integrated with Google’s 404 Widget

Manage Page Redirects

  • Add your own 301 redirects
  • When editing the content file name it automatically creates the redirect to the new file name.

Multiple Site/Store Management

  • Allows you to manage multiple websites through one centralized interface including:
  • Portal Site
  • Corporate Sites
  • Micro-Sites
  • Niche Ecommerce Sites
  • Wholesale Ecommerce Site

Customer Management

  • Provide customers easy access to their account details (including user id and password) and addresses.
  • Provide ability to view order history
  • Provide Opt-in integration or allow export of Opt-ins for CRM integration/importing.
  • Automated post-order email marketing and notifications to encourage customers to post reviews and/or return to the store by sending scheduled emails with special offers.

Customer Related Optional Upgrades

  • Create price groups to offer special pricing for specific customers.
  • Use availability groups to offer hidden products to specific customers.

Features for Merchandising

Product and Category Management

Category

  • Manage (add/edit/view/delete) Main Categories and Child Categories
  • Rank products that show up under each category using drag and drop functionality
  • Manage CTA’s for each category page
  • Edit SEO/Meta information for each category page
  • Edit category page text and images

Product

  • Name, Descriptions (brief, standard, and detailed)
  • Price Management (cost, retail, and sales price)
  • Inventory Management
  • Weight
  • SKU, Taxable
  • Shipping Method (FedEx, Lookup Table, Free Shipping)
  • Manufacturer
  • Distributor
  • Availability Start and End Date
  • Status (Published, Viewable/Hidden, Active/Inactive)
  • Allow Cross Selling option
  • Ability to copy product (for easy addition of similar products)
  • Manage what categories this product appears under
  • Product may appear under multiple categories

Related Products, Cross-selling and other Selling Features

  • Manage what other products will be cross sold on this product page
  • Identify related products to show on product page
  • Manage features for consistent and professional display with add/edit/remove and sorting via drag and drop
  • Manage specs from a globally managed type list and then edit the details for each product individually. Allows ability to edit all specs at once.

Visual Media (images/video) & Documents

  • Manage all images and videos that will show up on the product detail page with an Ajax driven slideshow interface.
  • Sort media via simple drag and drop.
  • Automatically creates thumbnail, medium-size and full-size images for each product
  • Manage documents that should show up on product page

Reviews

  • Manage reviews for products. Option for reviews to post automatically or to require approval.

Product Page SEO

  • Manage Page Title, Page Description, Keywords, and URL Alias/Formatting (for clean urls without any url variables like id’s in the url)
  • SEO Score – See how well your content matches with various key words

Calls To Action

  • Manage CTA’s for each product

Wholesale

  • Special Wholesale Pricing

Features for Fulfillment Team

Order Management

Order Filtering (by shipping status, shipping state, order number (range), customer first or last name, order date, and control pagination (number of orders displayed per page)

Order Detail

  • View Order Detail including order status, transaction details, billing and shipping Information
  • Add New Transaction (additional fees)
  • Add Shipping Tracking Number(s)
  • Modify Order Status
  • Modify Shipping Status
  • Cancel Order
  • Email Receipt
  • Preview Receipt
  • Email Shipping Status

Order Items

  • Products Ordered and Money Breakdown (subtotal, discounts, shipping, tax, total)

Order Discounts

  • View and apply additional discounts

Order Notes

  • Make notes regarding order to provide proper communication when others may handle order and so any communication outside of the system is not lost or forgotten.

Shipping Calculation and Payment Processing

  • Get automatic shipping rates from FedEx, UPS, and/or USPS which may include handling, packaging, and insurance additions. Optional freight (i.e. Yellow) integration also available.
  • Create custom rate tables based on quantity, order total, order weight, and more.
  • Accept credit cards with a variety of built-in payment gateways, including Authorize.net and VeriSign Payflow Pro.
  • Ability to accept and validate the credit card first and then approve/confirm order before process credit cards manually in system or offline.
  • Compatible with other payment methods, such as PayPal, Google Checkout, and electronic checks.
  • Refund functionality to process the transaction of giving a customer their money back in full or partial can be added as an upgrade as desired.
  • When orders are cancelled the order items are automatically put back into inventory
  • Provide option for individual products to be linked to other source for order processing
  • Certitax Tax Integration for Enterprise Level Taxation Management

Inventory Management

  • Low Stock and Out of Stock inventory levels for each product
  • Display inventory level messages to notify client of inventory status
  • Hide or Disable Ability to Add to Cart for out-of-stock products from customers
  • Receive email notifications for low and out of stock products
  • Preorder items that are in pre-launch status
  • Backorder functionality can be added as an upgrade to identify what products can be put on backorder
  • Optional: Inventory Transfer functionality
  • Optional: Temporary Inventory Holds when users has limited quantity item in cart.

Order Processing

  • Process all orders through your payment gateway remotely.
  • Order encryption provides increased security for customer payment details.
  • Generate confirming email messages for customers when orders are placed and shipped.
  • Designated users can be sent email notifications when new orders are received.
  • Notification emails can be copied to a third party for drop-shipping, among other uses.

Reporting

  • All Reports exportable to Excel and can be scheduled to email to one or more email addresses
  • Order/Revenue
  • Purchase Order
  • Inventory
  • Pending Orders
  • Promotions/Special Offer Code

Integration

Key Technologies We Seamlessly Integrate With

  • Constant Contact - AppConnect
  • Salesforce 
  • Google Adwords API
  • Google Website Optimizer
  • Google Analytics API
  • Google Checkout API
  • Google Chart API
  • Google Webmaster Tools
  • Google Maps API
  • Google Sitemaps (Yahoo/MSN Live Sitemaps)
  • Froogle
  • OpenSocial
  • Authorize.Net
  • PayPal Payflow Pro
  • PayPal
  • Muze
  • QAS 
  • Flickr
  • Facebook Connect
  • OnFulfillment
  • Shopzilla
  • Nextag
  • DealTime
  • More...

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